Project Overview

Minted is a design marketplace. It sources creative content from a global community of independent artists, then sells the best content in the form of art, home décor, and stationery, directly to consumers. An early pioneer of crowdsourcing, Minted has held art and design challenges.

 

I recently participated in a birth announcement challenge, Minted'most important challenge of the year for the Baby & Kids stationery category.

THE PROCESS

Card Shape and Style Selecting

The first step in the process of designing each birth announcement was choosing the orientation and style. 

CREATIVE GUIDELINES

Dimensions: A7 (5” x 7”) or square (5.25” x 5.25”) flat card, doublesided printing. Both landscape and portrait orientation were

fine. When designing, I had to be very careful of staying within the margins and allowing for .1” bleed.

Colour Scheme

Each birth announcement design was based on one of the colour schemes I came up with.

#696969

#FFFFFF

#D1D1D1

#CCDEF0

#ABCCDC

#D784A5

#FFFFFF

#D3E4BA

#EDCFCC

#E5D1E1

Final Designs

EVERY MOTHER COUNTS BYA

CARD DESIGN

Role: Designer (Individual Project)

Created using Adobe Illustrator

© 2016 Janelle Williams. All Rights Reserved.

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